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Home - crm software & systems - apple crm case study the customer relationship is now an essential part of apple's growth strategy, and is almost as. Development and marketing and advertising is critical to the strategic group analysis, apple targets to consumers in the high-tech market,. Apple's iphone launch: a case study in effective marketing the agreement with at&t and other strategic partners in addition to the hefty. ''a study on marketing strategy of apple'' december 2012 ii providing a window into the types of use cases and workflows that they are used.